Do You Need A Better “Pay-off” For Your Advertising Dollars?
Discover How Your Business Can Benefit From
Local Advertising on Facebook©
Now that I’ve got your attention (and you’ll likely be glad I did) let’s look at the facts …
Let’s look at what Really Using The Power of Facebook can mean in terms of Success for You and Your Business…
- There are over 800 million users on Facebook ©. In fact, Facebook © has grown to become one of the most popular websites in the world.
- More than HALF of all total Facebook © users log-on to Facebook © on a daily basis?
- The average Facebook © user spends over 7 hours a month interacting on the site, which is more than any other site on the Internet.
Not only that but…
”2010 was the year that Facebook © firmly established itself as a major force not only in social network advertising but all of online advertising…” says, eMarketer
More than 55% of small-business owners view Facebook © as very beneficial for their business, according to data from Ad-ology.
Did you know?…
LEAD GENERATION was the top benefit reported by 57.2% of small-business owners. Ad-ology also found 54% of small-business owner’s focus on monitoring what is being said about their business on Facebook ©.
And now you can advertise your business on Facebook © to bring in new leads and new clients; to build your brand, run a special sale, or to communicate with your clients.
And Facebook © can bring your business more leads and/or clients at the lowest possible cost compared to many commonly used marketing methods.
How Your Facebook© Advertising Campaign Will Begin and Bring You Success
After our initial meeting, the first thing we’ll do is work together to select the specific demographics that make up your customer base. We’ll analyze your clientele and narrow down our selection to the people most likely to need your business services.
Next, we’ll find the best photos of your business to showcase “who” and “what” your business is all about.
After that, I’ll create the ads for your business. I’ll write ads that get people to click on your message or pick up the phone and call your office(s).
Together we can create some special offers that will motivate people to click the ads or to call you.
Then, and most importantly, I will constantly monitor the ads to make sure they keep working at maximum effectiveness to bring in leads for your business.
And of course, we’ll work together to establish tracking mechanisms that will ensure your Facebook© campaign is a success.
That’s it in a nutshell. Of course there’s a lot more involved which requires specialized marketing skills, strategies, and tactics … but that’s my department – that’s why I’m in your corner, to get you success!
How Facebook© Advertising Works
Facebook’s© advertising works on the principle of Pay-Per-Click (PPC).
This means that you pay a pre-determined amount every time someone clicks on your ad. The norm is that only interested people click on the ad.
Google© has a similar service (Adwords©) but it’s more expensive and much less effective because you cannot target your demographic as effectively as with the method I’ll be using on your behalf.
Because Facebook© already has the information which we will need to identify your clients, they enable you to target the people your ad is presented to.
You can choose the city, sex, age, and even the interests of the people who see your ad – bottom line, your client demographics are put into play to bring you more ideal clients.
That means the only people who will see your ad are those who fit your highly specific guidelines. So there’s no wasted money advertising to people who aren’t interested in and wouldn’t want to use your services.
This means you only get highly qualified prospects and no “tire kickers.”
This lets you bring in top quality leads with the least out-of-pocket cost.
The Next Step With Facebook©
Now that the campaign has launched, you’re going to see the results of exactly who is seeing your ad, and its specific results.
Based on the demographics we came up with, the ad will be shown to all (and only) the people on Facebook© who fit the parameters we’ve set.
You are not marketing to your friends on Facebook©. And your ads do not appear on your wall. Your ads appear only to targeted prospects. For example, if your ideal customer is a woman over age 40, rest assured the teenagers in your community will never see the ad.
You pay Facebook© directly for your ads, and I constantly monitor your ad’s performance – continually making adjustments for improved response.
From there on we can further refine the campaign for maximum effectiveness, as we see which ads are most effective at what times.
You’ll be able to see exactly which ads brought you customers; so you’ll know exactly where to put your money. We can increase or decrease spending to maximize your return.
This is a highly-targeted, highly-effective, value-oriented marketing strategy that flat-out works.
To find out what I can offer you in terms of increased client traffic for a stronger business, contact me and we’ll see if I can take you on as a client.
To get started just pick up the phone and call me at (Area Code 713) – (806-7215)
IMPORTANT: I only work with a FEW professionals in the same business category [niche] in any one local market. (I don’t like to compete against myself; so please understand, first come first served).
Thanks for stopping by. Sincerely,Michael B. Fereday
Michael B. Fereday Facebook© is a registered trademark. There is no connection between Michael B. Fereday’s marketing services and Facebook©. While I provide Facebook© marketing services for local businesses, Facebook© does not endorse my service or any other local marketing programs.All Content Copyright © Michael Fereday & Copyright SocialEdgeWeb.com© All Rights Reserved.